The Shocking Way Store Brands Can Cut Your Grocery Costs

The Shocking Way Store Brands Can Cut Your Grocery Costs

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When you are strolling down the grocery store aisle, the choices can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but less familiar. Choosing store brands can be a smart way to save money without losing value.

Store brands are produced by outside manufacturers, under the store’s brand. Often, these items are almost identical to their name-brand counterparts. The main difference? Store brands don’t come with expensive marketing campaigns that national brands build into their pricing.

Many people think that store brands are lower quality, but blind taste tests have shown that customers frequently can’t tell the difference generic brands and popular brands. Especially when it comes to common household items like sugar, the quality is virtually the same.

In the case of medicines, the active ingredients are monitored and must comply with the same safety rules, so check here whether you’re buying name-brand pain relievers or generic pills, you’re receiving a similar product at a lower price.

In other categories like paper goods, you might feel a bit risky to switch to generics, though you might be surprised. Even if a cleaner isn’t quite right, the savings will compensate over time. Many retailers even provide return policies on their private-label items, eliminating the risk to try.

The important thing is that you don’t have to go all-in at once. Try switching a few staples initially—like baking ingredients, cleaning supplies, or basic groceries. Over time, you may be surprised how much you’ve saved. By being open to private labels, you’ll notice significant savings in your household budget without feeling like you’re sacrificing quality.

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